“Sally Morrison, managing director of jewelry for the World Gold Council, has noticed a trend toward stronger yellow gold looks among independent designers. It’s also present on fashion runways, red carpets, and at carriage-trade houses such as H. Stern and Cartier, all of which are driving consumer interest. The jewelry market still drives the biggest demand for gold, according to the World Gold Council’s 2014 Gold Demand Trends report, and last year’s U.S. jewelry sales were fueled by improved economic performance.”

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